Beth Baker claims she’s a runner, not an athlete. Beth’s business, Running Evolution coaches folks who have never run run 5Ks as well as runners who want to go longer distances. Beth loves her job because of the rewards to helping people improve themselves and reach tough goals. Learn how Beth’s used social media to reach out to runners and the people who want to run.

Please describe your business and why you are passionate about it?

I am a running coach that specializes in the “new to running” runner. I am in love with my job and each person that transitions into a runner. I run and talk with them and get them going and they end up doing incredibly well.

Do you use different social media tools to promote your business?

Yes, I use twitter and facebook.

What tools have worked for you? What hasn’t?
They both work in different ways. Twitter is more of a networking tool and facebook is more of keeping up connections to past, present and potential clients. If I need help finding a marathon race in Austin, I use twitter and if I have a new class or special, facebook.

What do you hope to achieve with these tools in the next 6 months?

I think social networking is in constant flux, and you have to keep your name in the page daily. My goal is to stay on top of it with consistency.

Related Posts:

• Sock it to Marketing: Interview with Carrie Atkinson

Other Posts I Recommend Reading!

• Sock it to Marketing: Interview with Carrie Atkinson
• The passion behind the bread, Dave’s Killer style
• How artists engage in social media and touch lives