Just when you think you are getting comfortable with Google and learning how to use it, Microsoft introduced Bing (about 4 months ago). Why should you care about Bing when Google gets most of the attention?

Here’s some interesting reasons:

1) Bing was the fastest growing search engine for the month of August, metrics firm Nielsen says. Bing expanded by 22.1 percent to claim 10.7 percent of the U.S. search market.

2) Bing does track your searches for you on the sidebar, which is kinda nice.

3) Bing is aimed to help you search in categories like shopping, hotel, movie times. Basically, it’s really focusing on helping you buy things.

4) Yahoo decided to partner up Microsoft and have Microsoft supply Yahoo sites with Bing’s search technology for the next 10 years. This is still being approved by the government. Talk about a powerhouse!

4) Bing’s trying out  Visual Search – Bing defines it as: “Visual Search allows you to quickly scroll through the galleries or do a one-click refinement using the quick tabs on the left, which are specifically relevant to the type of results you are browsing through”  – I have a feeling the Google Wave might out do this and more in time.

5) Here’s some SEO tips when using Bing  – some are actually surprising.

There you go, I’m not sure if I’m sold on Bing myself, but I know it’s definitely another tool businesses need to be aware of and how it can help them.

Related Posts:

• Kick Start your 2011 Small Business Online Marketing: 8 Marketing Tips

Other Posts I Recommend Reading!

• Kick Start your 2011 Small Business Online Marketing: 8 Marketing Tips
• Google+, is it catering to small businesses and ecommerce?
• Tricks to branding a jewelry line: Interview with Peggy Li