Reaching out to small businesses -what’s the best way?

If you are active on BizNik in the Portland area, you’ve probably seen some good articles and activity from Kaya Singer. Kaya has a very unique background, she’s owned a pottery business, been a family therapist and is now a small business coach. She has recently launched her book, The Entrepreneur’s Handbook to Money & Freedom.

It’s impressive how active Kaya is in communicating with businesses through Twitter, LinkedIn, and Facebook. Read below and learn how powerful online communication can be for a business coach. kaya_orange-tree1

What’s your business?

Awakening Business Solutions – I offer tools, process and coaching programs to solo business owners to help them overcome obstacles and develop a business mind-set.

When did you start using social media? What made you decide to try it?

I began social media as soon as it was available. I was on e-mail before most people. Communication is my focus and I loved the immediacy and the ability to create community with people world-wide.

How has social media affected your business?

It has allowed me to market to people world-wide and develop strong communities and relationships with people I would never have met. It has allowed me to put articles all over the world and make a huge difference in people’s lives.

What is one tool that you use the most?

Not just one. My LinkedIn group – Awakening Women in Business, my blog, Facebook, Twitter, BizNik, EZine articles and I am getting ready to move forward developing a membership site.

Have a social media story you’d like to share?

I was part of an e-mail group called “Powerful Women Entrepreneurs“. There were hundreds of women and it ran as a Yahoo group. The woman who facilitated it decided to suddenly quit so there was no place for all these women to go.  On a whim- one morning when I was on LinkedIn, I began “Awake Women in Business” and I invited all the women from the other group. Many of them came and then I also invited  other women I knew and posted it on Facebook and Twitter. It was active and involved almost immediately!  I love it as I am a natural facilitator, and it is a way to build community with women in business. It is also giving me some training for my new membership site that is coming soon.  I love working with women too so this also fulfills that need.

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This entry was posted on Wednesday, December 2nd, 2009 at 12:25 pm and is filed under interview. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.