Toy Retailer cashing in on Facebook
Toys “R” Us has become one of the fastest growing brands on Facebook. They gathered 100s of new fans over Thanksgiving holiday and the last few weeks…
How did they do it
?
- Yesterday I went to the Toys R Us Facebook Fan page and the offer is if I become a fan of Toys R Us, they will donate a $1 worth of toys to a non-profit that’s sponsored by Shaquille O’Neal.
- Made it easier for customers to vote on product deals for their wish list. It’s called “You Vote – You Save” Promotion, it allows you vote on the deal you most wanted activated with the focus on Cyber Monday.
- As a Facebook fan, you are able to get status updates with weekly and daily deals, special promotions, coupon offers, and find out about exclusive and unadvertised deals.
- Toys R Us gave its customers a preview of their “Biggest Big Book” – a print catalogue that is mailed out full of deals on the latest toys, on their Facebook page, a day before the “Book” was launched on the site. They gave their customers a sneak peak at their “Black Friday” deals.
It will exciting to see other companies and businesses leverage Facebook and help them communicate and improve their customer’s shopping experience with creative ideas.
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I'm Nedra Rezinas:a Portland women with a background in web design, project managment, E-commerce, and providing green web hosting. Join me on my journey as I explore different marketing and e-commerce strategies that can help your business! 
