The power of logging on with Facebook Connect
You no longer have to remember each username and password for all the accounts you own. How can that happen? Many sites are asking you to login using your Facebook Account? What exactly is happening? How can they access that info?
What is Facebook Connect?
The website is using Facebook Connect, created in 2008 by Facebook as a way to connect your identity, friends, and privacy to any site. It allows 3rd party websites, applications, mobile devices and gaming systems to offer different Facebook features. It’s based on the Facebook Platform, that allows 3rd party developers to build rich social applications within Facebook. We are talking close to 1/2 million developers and business owners from all over the world that use this application.
How does Facebook Connect work?
By creating a viral sharing loop, you are allowing Facebook users to come to your site to check out unique content. Facebook users can perform actions such as voting, purchasing, and more and that can then be posted onto their Facebook status (this is always optional) They can share content with their friends which then can spiral into getting their friends excited about the site they are on.
Big sites such as Netflix, Vimeo, and Digg are using Facebook Connect to integrate with their users.
There are some downsides of adopting Facebook connect as a business
1) You aren’t able to gain access to your customer’s email, which means you can only access them through Facebook
2) If you already have a pre-existing authentication system, it’s tough to get Facebook working along side of that. Sometimes giving people a choice of logging in with Facebook or with their email address can be confusing.
3) Facebook Connect changes the code and their servers aren’t always up 100% of the time.
Want more inspirational uses of Facebook Connect, here are some great uses of Facebook Connect
Want to get started, check out this link: http://developers.facebook.com/docs/guides/web
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I'm Nedra Rezinas:a Portland women with a background in web design, project managment, E-commerce, and providing green web hosting. Join me on my journey as I explore different marketing and e-commerce strategies that can help your business! 
