10 Common E-commerce Mistakes You Can Avoid! Part 2
Here’s Part 2 of my 10 Common E-commerce Mistakes You Can Avoid! I posted last week….
#6 Displaying out of stock products
Don’t disappoint your customers, get them all excited and list a product that you no longer have in stock. Have your inventory set up so it’s synced with your online store. Manage expectations of your customers, it makes all the difference
#7 POP-UPs Annoy
Lots of websites try and lure customers in with pop-ups, but they cause the opposite effect. It’s intrusive,
usually looks ugly, and slows down page load time. Don’t make your customers want to hit the back button or run away
from your site. Unobtrusive, easy-to-use, and friendly is a much better tactic.
#8 Asking for too much or unnecessary info
Sure, sometimes you are tempted to gather info from your customer for marketing purposes when they
are registering, but if you attempt to ask too much, they may abandon the whole process.
Just stick to the necessary details to complete the purchase which are-
Delivery Address
Contact Number
Card Details
#9 Poor Customer Service
Treat your customers with the golden rule. Listen to them and be there for them which
includes answering emails, helping with returns, returning/answering phone calls. Providing a FAQ and and a return policy on your website that’s easy to find can go a long way as well.
#10 Plan for Growth
Before you begin selling anything online, talk to your web firm and web hosting about
how to prepare for:
-high traffic on your website
-high sales
You might consider what the costs are to upgrade your current web hosting plan and know at what point in your business’ growth that you will have special needs. Plan for peak sales around holidays and sales and know how to avoid traffic and bandwidth problems. vLearning what your options are early on will help your business grow faster.
This is just the tip of the iceberg, there are many more mistakes to avoid. Let me know if I need to mention others mistakes that are just important to avoid.
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I'm Nedra Rezinas:a Portland women with a background in web design, project managment, E-commerce, and providing green web hosting. Join me on my journey as I explore different marketing and e-commerce strategies that can help your business! 
July 13th, 2010 at 12:55 pm
Nedra, we appreciate your great wealth of knowledge in the E-commerce side of the web. Thanks for sharing. I love passing this kind of information on to my clients.
Mike J