Archive for the ‘ case studies ’ Category

Who are using tablets? Are they your customers?

Posted on November 22nd, 2011

Should you start thinking about selling your products for tablet users?
In September 2011, almost 1/2 of tablet users made purchases using their device. 12% of Internet-using Americans own tablets.We are also seeing an increase of purchases made on tablets than on smart phones.
Here’s an eye-opener out of Website Magazine about Tablet usage:
“Mobile advertising company Jumptap, [...]

Share

Is Groupon or similar promotions right for your business?

Posted on October 13th, 2011

Earlier this year I wrote about Groupon and explored if it’s really helping businesses grow. This has been a pretty hot issue lately and I know I’ve seen a few businesses in Portland close shop because Groupon wasn’t the best decision for them. Others have been abused by some LivingSocial or Groupon customers and swear [...]

Share

Google+, is it catering to small businesses and ecommerce?

Posted on July 13th, 2011

When I recieved my Google+ invite in my email two weeks ago, I didn’t know much about it. Once I logged in, I realized that hardly any friends or family were invited yet so I’ve been waiting to see how things would progress. So far, it’s interesting to see which colleagues, friends, and family are [...]

Share

How Strategic Partners Can Help Tell Your Story

Posted on April 8th, 2011

This week, a colleague of mine is filling in for me on my blog, Mike Johnson. Owner of Ink Spot Graphics,  a Portland marketing agency, Mike works with small businesses to provide marketing brand strategies.

A local group, CEIC asked me to give a marketing presentation last  month. I have been talking to alot of people [...]

Share

Shopify vs. Volusion – a review of e-commerce hosted solutions

Posted on March 9th, 2011

Looking for a catch all solution for your e-commerce presence is challenging. Did you realize that there are over 500 solutions out there? It’s enough to drive a business owner crazy. Today, I’d like to focus on two well-loved companies: Volusion and Shopify . I’d like to describe what they [...]

Share