Selling on Facebook: Core Commerce vs. Payvment

Posted on December 8th, 2010

Sales results for 2010 are impressive! Black Friday saw $648 million in online sales, making it the heaviest online spending day so far, a 9% increase from last year. You know how it happened? Social networking, email, mobile marketing, websites, blogs, video and more!
Let’s take a moment to focusing on one of the ways stores [...]

Share

Sock it to Marketing: Interview with Carrie Atkinson

Posted on September 15th, 2010

When I was down in Austin for SXSW back in March, I got to meet Carrie Atkinson, the woman behind “Sock It to Me“. I was pretty excited, I LOVE her socks. I remember buying them from her years ago at Saturday Market and buy them all the time at Sock Dreams. Socks are a [...]

Share

Who has the most purchases through Facebook wins!

Posted on April 12th, 2010

Facebook is much more than a place to talk to your friends and family. As people spend more time on this widely-visited website, Facebook has realized that value of becoming a powerful e-commerce tool. Businesses are now using Facebook to get people to directly make online purchases.
With different apps in the game, business can choose [...]

Share

Engaging customers with a pair of earrings

Posted on March 3rd, 2010

Oh, my, how the internet has changed our lives. Who would have imagined years ago that we could construct beautiful pieces of gemstone jewelry through a website? Gemkitty has tapped into this niche and has become a destination for ladies to create their own stylized jewelry.

How do they attract followers to come make a necklace? [...]

Share

The passion behind the bread, Dave’s Killer style

Posted on February 25th, 2010

What’s so special about bread? Dave’s Killer Bread has managed to make a great product and have a fascinating, compelling story behind the business. If you’d like to learn the story, check out this video. Relaying stories can be a challenge, but the marketing team at Dave’s have made quite an impact. Here’s what they’ve [...]

Share